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Web Survey Bibliography

Title Response Order Effects in International Online Surveys
Year 2006
Access date 24.09.2006
Abstract While response order effects have been demonstrated in orally presented surveys and paper-pencil/postal surveys (Krosnick, 1999), little work has been reported on response order effects for attitude measures in online surveys. In a series of online surveys with U.S. respondents, Thomas et al. (AAPOR, 2005) reported strong response order effects across scale types for vertically ordered scales. In this paper, we summarize a series of experiments conducted internationally (Belgium, France, Germany, Italy, Spain, and U.K.) with web-based surveys with single vertically presented scales. Across experiments, with scales that varied from 4 to 9 categories, and across languages and countries, we replicated strong response order effects for vertically oriented scales. That is, there is a higher endorsement of the most positive response category when it is presented on the top of the scale than when it is presented on the bottom. In many of the studies we also examined the correspondence of the scales with key criteria to determine the possibility of differential validity. Vertical scales with the negative response category on top generally had higher validity. We will discuss possible reasons for response order effects (including satisficing and reading mechanics for visual surveys) and examine some implications of response order effects for survey construction.
Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityNon-existant
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Web survey bibliography - Italy (57)

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